Samantha Cooper

I am a proud Fellow of the Chartered Institute of Marketing (FCIM) and a Chartered Marketer (CMktr), serving as Business Development Manager at Martin Tolhurst Solicitors.

With over 20 years’ experience in marketing and business development, I have had the privilege of working across a wide range of sectors, including hospitality, education, construction and fast-moving consumer goods. This varied background has given me a broad perspective and an adaptable approach to understanding different audiences, identifying opportunities and supporting business growth.

My focus is on developing strategies that strengthen the firm’s brand, generate new opportunities and build lasting client and professional relationships. I believe that effective marketing and business development should work hand in hand, connecting meaningful engagement with clear commercial objectives.

What I love most about my role is the opportunity to blend creativity with commercial thinking. Whether developing a campaign, building a referral relationship or exploring new ways to connect with clients, I enjoy turning ideas into practical initiatives that deliver measurable results and long-term value.

Achieving Fellowship, the highest grade of CIM membership, is a professional milestone of which I am particularly proud. Alongside my Chartered Marketer status, it reflects my commitment to high professional standards and continuous development, ensuring that my knowledge and approach remain relevant as the marketing profession evolves.

A bit about me

Outside of work, I enjoy live music, Formula 1, travelling and all things Disney.

If I were not in Business Development, I would be…

The proud owner of a lively honky-tonk bar, filled with live country music, great company and hearty food.

If I were stranded on a desert island and could take three things with me, they would be…

• A tablet loaded with Dolly Parton’s Backwoods Barbie and downloaded episodes of Emily in Paris.
• A solar charger to keep the music and entertainment going.
• A copy of A Court of Thorns and Roses by Sarah J. Maas.

…clearly, I’ve given more thought to the entertainment than the survival!